Founder-led. In practice since 1997. You work directly with Tony Paris, the founder of AppWT, same person from quote to launch. No sales reps. No account managers.

About Our SEO (Search Engine Optimization) Services

Delivered by AppWT Web & AI Solutions. In practice since 1997.

Who We Are

AppWT Web & AI Solutions (AppWT LLC) is a family-owned, BBB A+ accredited technology company based in Livonia, Michigan. The practice began in 1997, has operated as AppWT since 2005, and has delivered premium web design, custom software, and digital marketing solutions for 29 years.

Led by Tony Paris, our team combines decades of engineering expertise with cutting-edge AI capabilities. We have built 600+ websites for businesses across Michigan and beyond.

Read Tony Paris's full record at appwt.com/tony-paris/.

Our SEO (Search Engine Optimization) Expertise

Ranking on Google's first page separates thriving businesses from invisible ones. Our SEO process optimizes your website's technical foundation, content structure, and authority signals to improve rankings for terms your customers actually search. We research keywords with commercial intent, then optimize existing pages and create new content that answers customer questions. Link building from relevant directories in your own state and from national industry publications builds domain authority. Whether the client is a Livonia contractor or a Detroit consultant, AppWT tracks organic traffic month by month as the optimizations accumulate. Monthly reports show ranking changes, traffic trends, and which keywords drive actual conversions. We fix technical issues like crawl errors, duplicate content, and slow loading speeds that prevent good rankings. Every optimization follows Google's current guidelines, avoiding tactics that risk penalties.

Our Approach

AppWT implements proven SEO strategies that improve rankings for high-intent keywords your customers search. Appear where buyers look instead of where they never scroll.

Why Choose AppWT

29 Years of Practice

Family-owned, in practice since 1997. We have seen every trend come and go and know what actually works.

BBB A+ Accredited

Verified trust. Rated 5.0 on Google across 36 reviews.

Transparent Pricing

Under promise, over deliver. No hidden fees, no surprises. What you see is what you get.

Michigan-Headquartered Team

Headquartered in Livonia, Michigan, and serving clients across the United States and worldwide.

Ready to Work Together?

Schedule a free consultation to discuss your seo (search engine optimization) needs.

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Michigan Is Our Home Base, Not Our Limit

In practice since 1997 from its Livonia, Michigan headquarters, AppWT serves businesses across the entire United States and travels to clients on request. AppWT also works with clients in Canada, the United Kingdom, Australia, the Netherlands and South Korea. Browse our United States service areas, including Kentucky and Michigan.